14 Innovative Ways to Keep Your Customers for Life

Promotional Companies
According to Gartner Group, 80% of your company's future revenue will come from only 20% of your existing customers.
What does this mean? You need to prioritise your investment in loyal customers with the goal of retaining them. This is an area of marketing where many companies fall short, with most salespeople prioritising new ways to increase revenue and thinking that the only way to do that is to get new clients.

Branded corporate gifts are the answer

Surprise your customers with custom corporate gifts, personalised specifically for them. Making the effort to interact with customers in a way that makes them feel valued, appreciated and cared for ensures customer loyalty is maintained.

This article from Hubspot highlights 14 other creative customer retention strategies (with corporate gifts being among the options), that you can apply to your business today.
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