The basics of excellent branding
You hear the word ‘branding’ everywhere in business, but do you know exactly what it means and where to start when it comes to creating an effective brand strategy for your business? In this short article, John Williams, talks us through the basics of excellent branding.
Your brand is your promise to your customer
“Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.”
It’s more than just a logo
Branding is so much more than just a logo or a slogan (although, of course these are both essential too). It’s about your voice, your design templates, your promotional materials and the consistency of your brand’s message.
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Whether you’ve been in business for years or you’re just starting out, you can certainly learn a thing or two from this article. Just when you thought you knew it all, right?