Marketing trends to pay attention to in 2019

Promotional Companies
The question all brands and businesses are asking right now: what are the big marketing trends for 2019? Well, here’s a great start to ensure you stay ahead of the curve and don’t miss the ‘next big thing’. John Hall, Forbes contributor and successful entrepreneur, delves into the trends we simply can’t afford to miss.

The marketing landscape

As John Hall puts it:

“The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen.”

So, where do we start when we think about marketing in 2019? Simply: who do we trust? And it’s not ads.

“30 percent of all internet users are expected to be using ad blockers by the end of this year, meaning traditional ads now won’t even reach 30 percent of possible target audience members…. this is why we see more money going to content marketing, influencer marketing, referral partnerships, and other methods that are designed to deliver actual value to audiences.”

Interesting, right? And what we love most about this insight is how it speaks directly to your promotional or corporate gifting strategy. Perhaps the right product, the right branding will help you speak directly to your customers or market in a way that traditional ads simply can’t right now.

Find the opportunity to do something different

John Hall lists the five marketing trends to look out for in 2019. It’s going to be about creativity, cutting through tech and automation, and slicing through the red tape.

Read the full article here.
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