Reasons to consider print marketing

We’ve all heard it before: ‘print is dead’. But is it? With the chaos of digital advertising blasting us from every single direction, print still holds power in the marketing mix. Here is why we believe print needs to be an integral part of your marketing strategy.

It doesn’t have to be print vs digital

Over the past few years, many businesses have experienced a huge pendulum swing away from print into digital and understandably so. Digital marketing, like Facebook and Instagram ads, are relatively easy to measure (there are clear metrics, goals and the like) whereas print is more tricky. PR agencies will tell you that your print ad reached 10 million people, but did it? There’s also the fact that we are all glued to our phones, 24/7.

According to this article by Media Space Solutions, “neuroscience has now proven that print ads make a better impression than digital ones. Numerous studies have indicated that on a brain-chemistry level, people process print content with greater engagement and focus, not to mention a deeper emotional response, than they do content viewed on a screen.”

So perhaps we’ve all been missing the point. It doesn’t have to be digital OR print, rather it should be a perfect combination of both… with the golden thread of your brand message weaved throughout.

Print cuts through the deluge of digital advertising

Are you bombed out by your inbox on a daily basis and freaked out by that advert that just keeps following you around the internet? So are most people. Print, whether direct mail, posters, brochures, leaflets or flyers allows people that little more time to focus and take in what you have to say (it’s proven that your reader will take in more info than if they were seeing your advert on screen). There are not 25 other tabs open on the screen, it’s a brief yet valuable moment of concentration.

Print gives you the opportunity to convert

What is the aim of your print advertising? If it has a very clear call-to-action (book a meeting, call this number, buy this now for a great price), you have a very good opportunity to convert. Read our top tips on how to design and print effective flyers for more info.

Print gives you the opportunity to create something worth keeping

You can’t stick a Facebook ad up on the fridge or save it for later and give it to your Mom. Nope. If you are creative (and we can help here) and you print to high specs, you have a unique opportunity to give something worth keeping. Your brand on your customer’s fridge or on their pinboard at work? That’s worth a lot.

Decide what to print

This is where we come in. At Creative Brands we have high-tech printing machinery which means, if you can dream it, we can probably print it. We’re talking vehicle wraps, posters, flyers, business cards, compliment slips, business stationery and more. Take a look and get in touch with us for all your printing and branding needs.
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